{"id":3529,"date":"2018-11-13T12:58:31","date_gmt":"2018-11-13T11:58:31","guid":{"rendered":"https:\/\/www.oliodante.com\/olita\/"},"modified":"2023-02-23T12:46:12","modified_gmt":"2023-02-23T11:46:12","slug":"olita","status":"publish","type":"page","link":"https:\/\/www.oliodante.com\/en\/olita\/","title":{"rendered":"Olita"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1548351726182{padding-bottom: 25px !important;}&#8221;][vc_column]\n\t<div class=\"title-subtitle-box \" style=\" text-align: left;\">\n\t\t<h1 style=\" font-style: bold;\">Olita, the frying specialist<\/h1>\n\t<\/div> [vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2881 alignright\" src=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2019\/01\/locandina_olita_1982_ok.jpg\" alt=\"locandina olita 1982\" width=\"503\" height=\"640\" srcset=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2019\/01\/locandina_olita_1982_ok.jpg 503w, https:\/\/www.oliodante.com\/wp-content\/uploads\/2019\/01\/locandina_olita_1982_ok-236x300.jpg 236w, https:\/\/www.oliodante.com\/wp-content\/uploads\/2019\/01\/locandina_olita_1982_ok-150x190.jpg 150w\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" \/><\/p>\n<p>The story of Olita is linked to the Star food company &#8211; founded in Brianza in 1948 and famous for briningseveral winning insights into the cooking habits of Italians, by launching products such as the stock cube, designed in the 1950s and now the true symbol of the brand; the first ready-made prepackaged sauce in 1962; the first teabags; and, of course, Olita, the multiseed oil launched in 1963 with the famous three-tined yellow fork on the label. These products were entirely innovative for their time and allowed Star to establish itself, in the following decades, as a symboliccompany for Italian cuisine.<\/p>\n<p>In 1970, Olita presents two new products: peanut oil and sunflower oil, launching the \u201cmagnificent recipe book\u201d and the \u201cLa verit\u00e0 \u00e8 cruda\u201d campaign for their use both raw and cooked. Olita\u2019s true strenght, mentioned in a famous 1974 print advert, is \u201cla miscela pi\u00f9 felice di oli vari\u201d (\u201cthe finest blend of various oils\u201d). Meanwhile, the memorable slogan \u201cL\u2019Olita mio\u201d (\u201cMy Olita\u201d) dates back to 1985, a slogan which would identify the product and make Italians familiar with it.<\/p>\n<p>In 2006, the Italian-Spanish group Gallina Blanca Star is formed, which would later sell the Olita brand to the Oleifici Mataluni Group in 2012. And so the label with the three-tined fork, ever the perfect frying oil, is once again completely Italian and is today a proud addition to the brand portfolio of Olio Dante S.p.A.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1553013392096{margin-top: 0px !important;margin-bottom: 40px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column]\n\t<div class=\"title-subtitle-box \" style=\" text-align: left;\">\n\t\t<h3 style=\" font-style: bold;\">Videos<\/h3>\n\t<\/div> [vc_separator][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGSW00bGNJQ2NlbE0lMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGekVQalk5OUxNazglMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1542106945939{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column]\n\t<div class=\"title-subtitle-box \" style=\" text-align: left;\">\n\t\t<h3 style=\" font-style: bold;\">Find out Olita<\/h3>\n\t<\/div> [vc_separator][vc_row_inner el_class=&#8221;riga_box_prodotti&#8221;][vc_column_inner width=&#8221;1\/3&#8243;]\n\t<div class=\"featured-image-box  text-align-center \">\n\t\t<figure class=\" default\">\n\t\t\t<a href=\"https:\/\/www.oliodante.com\/en\/olita\/olita-frying-mix\/\" title=\"Olita Frittura\" target=\"_self\"> <img decoding=\"async\" class=\"wp-post-image default\" src=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2023\/02\/olita_frittura_box_prodotti_2023.png\" alt=\"Olio Olita\" \/> <\/a>\n\t\t<figcaption>\n\t\t\t<span class=\"toptitle\"><\/span>\n\t\t\t<h4><a href=\"https:\/\/www.oliodante.com\/en\/olita\/olita-frying-mix\/\" title=\"Olita Frittura\" target=\"_self\">Olita Frying Oil<\/a><\/h4>\n\t\t<\/figcaption>\n\t\t<\/figure>\n\t<\/div> [\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1548351726182{padding-bottom: 25px !important;}&#8221;][vc_column][vc_column_text] The story of Olita is linked to the Star food company &#8211; founded in Brianza in 1948 and famous for briningseveral winning insights into the cooking habits of Italians, by launching products such as the stock cube, designed in the 1950s and now the true symbol of the brand; the first<br class=\"read-more-spacer\"> <a class=\"more-link\" href=\"https:\/\/www.oliodante.com\/en\/olita\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3529","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Olita<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oliodante.com\/olita\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olita\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1548351726182{padding-bottom: 25px !important;}&#8221;][vc_column][vc_column_text] The story of Olita is linked to the Star food company &#8211; founded in Brianza in 1948 and famous for briningseveral winning insights into the cooking habits of Italians, by launching products such as the stock cube, designed in the 1950s and now the true symbol of the brand; the first Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.oliodante.com\/olita\/\" \/>\n<meta property=\"og:site_name\" content=\"Olio Dante\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/oliodante\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-23T11:46:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2019\/01\/locandina_olita_1982_ok.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/olita\\\/\",\"url\":\"https:\\\/\\\/www.oliodante.com\\\/olita\\\/\",\"name\":\"Olita\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/olita\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/olita\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.oliodante.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/locandina_olita_1982_ok.jpg\",\"datePublished\":\"2018-11-13T11:58:31+00:00\",\"dateModified\":\"2023-02-23T11:46:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/olita\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.oliodante.com\\\/olita\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/olita\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.oliodante.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/locandina_olita_1982_ok.jpg\",\"contentUrl\":\"https:\\\/\\\/www.oliodante.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/locandina_olita_1982_ok.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/olita\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Olita\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/\",\"name\":\"Olio Dante\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/#organization\",\"name\":\"Olio Dante\",\"url\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.oliodante.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/logo_olio_dante_rev2.png\",\"contentUrl\":\"https:\\\/\\\/www.oliodante.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/logo_olio_dante_rev2.png\",\"width\":300,\"height\":240,\"caption\":\"Olio Dante\"},\"image\":{\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/oliodante\\\/\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/oliodante\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/OleificiMataluni\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Olita","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.oliodante.com\/olita\/","og_locale":"en_US","og_type":"article","og_title":"Olita","og_description":"[vc_row css=&#8221;.vc_custom_1548351726182{padding-bottom: 25px !important;}&#8221;][vc_column][vc_column_text] The story of Olita is linked to the Star food company &#8211; founded in Brianza in 1948 and famous for briningseveral winning insights into the cooking habits of Italians, by launching products such as the stock cube, designed in the 1950s and now the true symbol of the brand; the first Read More","og_url":"https:\/\/www.oliodante.com\/olita\/","og_site_name":"Olio Dante","article_publisher":"https:\/\/www.facebook.com\/oliodante\/","article_modified_time":"2023-02-23T11:46:12+00:00","og_image":[{"url":"https:\/\/www.oliodante.com\/wp-content\/uploads\/2019\/01\/locandina_olita_1982_ok.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.oliodante.com\/olita\/","url":"https:\/\/www.oliodante.com\/olita\/","name":"Olita","isPartOf":{"@id":"https:\/\/www.oliodante.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.oliodante.com\/olita\/#primaryimage"},"image":{"@id":"https:\/\/www.oliodante.com\/olita\/#primaryimage"},"thumbnailUrl":"https:\/\/www.oliodante.com\/wp-content\/uploads\/2019\/01\/locandina_olita_1982_ok.jpg","datePublished":"2018-11-13T11:58:31+00:00","dateModified":"2023-02-23T11:46:12+00:00","breadcrumb":{"@id":"https:\/\/www.oliodante.com\/olita\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.oliodante.com\/olita\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.oliodante.com\/olita\/#primaryimage","url":"https:\/\/www.oliodante.com\/wp-content\/uploads\/2019\/01\/locandina_olita_1982_ok.jpg","contentUrl":"https:\/\/www.oliodante.com\/wp-content\/uploads\/2019\/01\/locandina_olita_1982_ok.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.oliodante.com\/olita\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.oliodante.com\/en\/"},{"@type":"ListItem","position":2,"name":"Olita"}]},{"@type":"WebSite","@id":"https:\/\/www.oliodante.com\/en\/#website","url":"https:\/\/www.oliodante.com\/en\/","name":"Olio Dante","description":"","publisher":{"@id":"https:\/\/www.oliodante.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.oliodante.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.oliodante.com\/en\/#organization","name":"Olio Dante","url":"https:\/\/www.oliodante.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.oliodante.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.oliodante.com\/wp-content\/uploads\/2018\/10\/logo_olio_dante_rev2.png","contentUrl":"https:\/\/www.oliodante.com\/wp-content\/uploads\/2018\/10\/logo_olio_dante_rev2.png","width":300,"height":240,"caption":"Olio Dante"},"image":{"@id":"https:\/\/www.oliodante.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/oliodante\/","https:\/\/it.linkedin.com\/company\/oliodante","https:\/\/www.youtube.com\/user\/OleificiMataluni"]}]}},"_links":{"self":[{"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/pages\/3529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/comments?post=3529"}],"version-history":[{"count":12,"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/pages\/3529\/revisions"}],"predecessor-version":[{"id":6151,"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/pages\/3529\/revisions\/6151"}],"wp:attachment":[{"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/media?parent=3529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}