{"id":3532,"date":"2018-11-13T12:59:17","date_gmt":"2018-11-13T11:59:17","guid":{"rendered":"https:\/\/www.oliodante.com\/oio\/"},"modified":"2024-02-12T10:58:18","modified_gmt":"2024-02-12T09:58:18","slug":"oio","status":"publish","type":"page","link":"https:\/\/www.oliodante.com\/en\/oio\/","title":{"rendered":"OiO"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1548351752170{padding-bottom: 25px !important;}&#8221;][vc_column]\n\t<div class=\"title-subtitle-box \" style=\" text-align: left;\">\n\t\t<h1 style=\" font-style: bold;\">OiO, the first peanut oil in Italy<\/h1>\n\t<\/div> [vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]OiO was created in 1958 in the laboratories of the olive oil industry by the Costa family of Genoa as the first peanut oil produced in Italy, inheriting the rich experience accrued by the company with the Dante label.<\/p>\n<p>The unmistakeable logo, formed by two Os and the frying pan with stylised goldfish, manages to become familiar right away, conquering the dinner tables of millions of Italians. Ideal for frying, OiO later manages to also find success as a dressing oil.<\/p>\n<p>Its commercial success also comes with the television and the historic Carosello adverts aired on Rai (the Italian national television): from 1964 to 1969 with the sketches entitled \u201cBice racconta e dice\u201d and starring actress Bice Valori, in 1971 with the Valori-Panelli duo. During the 1970s, the notes of the most famous Italian musical, \u201cAggiungi un posto a tavola\u201d (\u201cSet Another Place At The Table\u201d), would provide the soundtrack to the new OiO Carosello.<\/p>\n<p>After several transfers of ownership, the brand is finally purchased in 2007 by the Oleifici Mataluni Group along with the Topazio and GiCo labels, as well as some minor brands. The production is then transferred to Montesarchio (Benevento), where OiO products are still packaged by Olio Dante S.p.A.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2399&#8243; img_size=&#8221;315&#215;440&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1548870745847{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column]\n\t<div class=\"title-subtitle-box \" style=\" text-align: left;\">\n\t\t<h3 style=\" font-style: bold;\">Hystorical advertising videos<\/h3>\n\t<\/div> [vc_separator][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGQ2xaZVNNckFnYlklMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGMDdFVUZfWTdqSUUlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1542106945939{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column]\n\t<div class=\"title-subtitle-box \" style=\" text-align: left;\">\n\t\t<h3 style=\" font-style: bold;\">Find out the OiO range<\/h3>\n\t<\/div> [vc_separator][vc_row_inner equal_height=&#8221;yes&#8221; el_class=&#8221;riga_box_prodotti&#8221;][vc_column_inner width=&#8221;1\/3&#8243;]\n\t<div class=\"featured-image-box  text-align-center \">\n\t\t<figure class=\" default\">\n\t\t\t<a href=\"https:\/\/www.oliodante.com\/en\/oio\/oio-peanut-oil\/\" title=\"\" target=\"_self\"> <img decoding=\"async\" class=\"wp-post-image default\" src=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2024\/02\/OiO_Arachide_1L_250.png\" alt=\"OiO Arachide 1L\" \/> <\/a>\n\t\t<figcaption>\n\t\t\t<span class=\"toptitle\"><\/span>\n\t\t\t<h4><a href=\"https:\/\/www.oliodante.com\/en\/oio\/oio-peanut-oil\/\" title=\"\" target=\"_self\">Peanut seed oil<\/a><\/h4>\n\t\t<\/figcaption>\n\t\t<\/figure>\n\t<\/div> [\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\n\t<div class=\"featured-image-box  text-align-center \">\n\t\t<figure class=\" default\">\n\t\t\t<a href=\"https:\/\/www.oliodante.com\/en\/oio\/oio-sunflower-oil\/\" title=\"\" target=\"_self\"> <img decoding=\"async\" class=\"wp-post-image default\" src=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2024\/02\/OiO_Girasole_1L_250.png\" alt=\"\" \/> <\/a>\n\t\t<figcaption>\n\t\t\t<span class=\"toptitle\"><\/span>\n\t\t\t<h4><a href=\"https:\/\/www.oliodante.com\/en\/oio\/oio-sunflower-oil\/\" title=\"\" target=\"_self\">Sunflower seed oil<\/a><\/h4>\n\t\t<\/figcaption>\n\t\t<\/figure>\n\t<\/div> [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1548351752170{padding-bottom: 25px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]OiO was created in 1958 in the laboratories of the olive oil industry by the Costa family of Genoa as the first peanut oil produced in Italy, inheriting the rich experience accrued by the company with the Dante label. The unmistakeable logo, formed by two Os and the frying pan with<br class=\"read-more-spacer\"> <a class=\"more-link\" href=\"https:\/\/www.oliodante.com\/en\/oio\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3532","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OiO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oliodante.com\/oio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OiO\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1548351752170{padding-bottom: 25px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]OiO was created in 1958 in the laboratories of the olive oil industry by the Costa family of Genoa as the first peanut oil produced in Italy, inheriting the rich experience accrued by the company with the Dante label. The unmistakeable logo, formed by two Os and the frying pan with Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.oliodante.com\/oio\/\" \/>\n<meta property=\"og:site_name\" content=\"Olio Dante\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/oliodante\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-12T09:58:18+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/oio\\\/\",\"url\":\"https:\\\/\\\/www.oliodante.com\\\/oio\\\/\",\"name\":\"OiO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/#website\"},\"datePublished\":\"2018-11-13T11:59:17+00:00\",\"dateModified\":\"2024-02-12T09:58:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/oio\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.oliodante.com\\\/oio\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/oio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OiO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/\",\"name\":\"Olio Dante\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/#organization\",\"name\":\"Olio Dante\",\"url\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.oliodante.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/logo_olio_dante_rev2.png\",\"contentUrl\":\"https:\\\/\\\/www.oliodante.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/logo_olio_dante_rev2.png\",\"width\":300,\"height\":240,\"caption\":\"Olio Dante\"},\"image\":{\"@id\":\"https:\\\/\\\/www.oliodante.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/oliodante\\\/\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/oliodante\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/OleificiMataluni\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"OiO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.oliodante.com\/oio\/","og_locale":"en_US","og_type":"article","og_title":"OiO","og_description":"[vc_row css=&#8221;.vc_custom_1548351752170{padding-bottom: 25px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]OiO was created in 1958 in the laboratories of the olive oil industry by the Costa family of Genoa as the first peanut oil produced in Italy, inheriting the rich experience accrued by the company with the Dante label. The unmistakeable logo, formed by two Os and the frying pan with Read More","og_url":"https:\/\/www.oliodante.com\/oio\/","og_site_name":"Olio Dante","article_publisher":"https:\/\/www.facebook.com\/oliodante\/","article_modified_time":"2024-02-12T09:58:18+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.oliodante.com\/oio\/","url":"https:\/\/www.oliodante.com\/oio\/","name":"OiO","isPartOf":{"@id":"https:\/\/www.oliodante.com\/en\/#website"},"datePublished":"2018-11-13T11:59:17+00:00","dateModified":"2024-02-12T09:58:18+00:00","breadcrumb":{"@id":"https:\/\/www.oliodante.com\/oio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.oliodante.com\/oio\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.oliodante.com\/oio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.oliodante.com\/en\/"},{"@type":"ListItem","position":2,"name":"OiO"}]},{"@type":"WebSite","@id":"https:\/\/www.oliodante.com\/en\/#website","url":"https:\/\/www.oliodante.com\/en\/","name":"Olio Dante","description":"","publisher":{"@id":"https:\/\/www.oliodante.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.oliodante.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.oliodante.com\/en\/#organization","name":"Olio Dante","url":"https:\/\/www.oliodante.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.oliodante.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.oliodante.com\/wp-content\/uploads\/2018\/10\/logo_olio_dante_rev2.png","contentUrl":"https:\/\/www.oliodante.com\/wp-content\/uploads\/2018\/10\/logo_olio_dante_rev2.png","width":300,"height":240,"caption":"Olio Dante"},"image":{"@id":"https:\/\/www.oliodante.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/oliodante\/","https:\/\/it.linkedin.com\/company\/oliodante","https:\/\/www.youtube.com\/user\/OleificiMataluni"]}]}},"_links":{"self":[{"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/pages\/3532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/comments?post=3532"}],"version-history":[{"count":12,"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/pages\/3532\/revisions"}],"predecessor-version":[{"id":6857,"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/pages\/3532\/revisions\/6857"}],"wp:attachment":[{"href":"https:\/\/www.oliodante.com\/en\/wp-json\/wp\/v2\/media?parent=3532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}