{"id":5305,"date":"2021-03-12T11:09:36","date_gmt":"2021-03-12T10:09:36","guid":{"rendered":"https:\/\/www.oliodante.com\/?page_id=5305"},"modified":"2024-08-30T09:09:01","modified_gmt":"2024-08-30T07:09:01","slug":"poetry-to-the-table","status":"publish","type":"page","link":"https:\/\/www.oliodante.com\/en\/poetry-to-the-table\/","title":{"rendered":"Poetry to the table"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1616515409773{margin-top: 0px !important;margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column]\n\t<div class=\"title-subtitle-box \" style=\" text-align: left;\">\n\t\t<h1 style=\" color:#576d28;  font-style: normal;\">THIS IS HOW WE CELEBRATE DANTE ALIGHIERI<\/h1>\n\t\t<hr class=\"has-underline\" style=\"background: #b0976d\" \/>\n\t<\/div> [vc_row_inner css=&#8221;.vc_custom_1616404263959{margin-top: 0px !important;margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5281&#8243; img_size=&#8221;full&#8221;][vc_column_text]<\/p>\n<blockquote><p>Cos\u00ec ricominciommi il terzo sermo;<br \/>\ne poi, contin\u00fcando, disse: \u00abQuivi<br \/>\nal servigio di Dio mi fe&#8217; s\u00ec fermo,<br \/>\nche pur con cibi di liquor d&#8217;ulivi<br \/>\nlievemente passava caldi e geli,<br \/>\ncontento ne&#8217; pensier contemplativi.<\/p><\/blockquote>\n<p><strong>Canto XXI, Paradiso, Divina Commedia<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Exhibitions, books, apps, podcasts, web events and&#8230; our oil!<\/p>\n<p><strong>2021<\/strong>\u00a0was the year dedicated to the celebrations on the occasion of the <strong>700th anniversary of the death of Dante Alighieri<\/strong>, the father of the Italian language and author of the Divine Comedy.<\/p>\n<p>Already in 2020, the Presidency of the Council of Ministers has announced the so-called <strong>Danted\u00ec<\/strong> every 25<sup>th<\/sup> March to celebrate the &#8220;<em>National Day dedicated to Dante Alighieri<\/em>&#8220;.<\/p>\n<p>On this occasion, communication and dissemination initiatives are and will be promoted, aimed at &#8220;<em>strengthening knowledge of the figure and work of Dante Alighieri, with particular attention to the younger generations and schools<\/em>&#8220;.<\/p>\n<p>Why the 25<sup>th <\/sup>of March? According to some scholars it is one of the dates identified as the beginning of Dante\u2019s journey to the afterlife, recounted in the Divine Comedy.<\/p>\n<p>Furthermore, Dante has been the first to use the expression <strong>\u201c<em>Belpaese<\/em>\u201d<\/strong> to describe the beauties of Italy and the idea of unity of the country: <em>\u201cthe peoples of that fair land where si is heard\u201d<\/em> (Inferno XXXIII chant), verses in which the Supreme Poet addresses to the Italians &#8211; at a time when Italy was still a concept in the making \u2013 and to the language (the so-called \u201c<em>language of yes<\/em>\u201d as opposed to the \u201c<em>langue d\u2019oc<\/em>\u201d and \u201c<em>langue d\u2019o\u00efl<\/em>\u201d which he already considers as a point of reference and the &#8220;yes&#8221; the first nucleus of a common identity.<\/p>\n<p>For this reason,\u00a0<strong>Olio Dante &#8211; who has a &#8220;special&#8221; relationship with the Supreme Poet<\/strong>\u00a0&#8211; chose to celebrate the 2021 with a Special Edition Label, thus bringing\u00a0<strong>&#8220;poetry to the table&#8221;<\/strong>! It is known: food is culture, weaving together ancient knowledge and flavors, traditions and passions.<\/p>\n<p>But every year Danted\u00ec will be dedicated to the man who &#8220;invented&#8221; the Italian language, not only with a strong symbolic value but also with a look towards the future: the verses of Dante Alighieri, symbol of Italianness, are still relevant today for the values and universal themes addressed.[\/vc_column_text][vc_single_image image=&#8221;5329&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1616404866291{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1671705526118{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#b0976d&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1616405483644{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;]\r\n\t\t<div\r\n\t\t\tclass=\"twentytwenty-container wb_vc_baic_container\"\r\n\t\t\tid=\"wb_before_after_1_1778777379\"\r\n\t\t\tdata-before-text = \"Before\"\r\n\t\t\tdata-after-text = \"After\"\r\n\t\t>\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"901\" src=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/02\/olio-dante-old500.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"olio dante - old\" srcset=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/02\/olio-dante-old500.jpg 500w, https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/02\/olio-dante-old500-166x300.jpg 166w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"900\" src=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/03\/olio-dante-classico500_n-1.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"olio dante classico 500\" srcset=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/03\/olio-dante-classico500_n-1.jpg 500w, https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/03\/olio-dante-classico500_n-1-167x300.jpg 167w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\r\n<!--  -->\r\n[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_custom_heading text=&#8221;OUR CELEBRATIVE LABELS&#8221; font_container=&#8221;tag:h2|font_size:36|text_align:left|color:%23576d28|line_height:44px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1615543917159{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;55px&#8221;][vc_column_text]2021\u00a0was the year dedicated to the celebrations on the occasion of the 700th anniversary of the death of Dante Alighieri.<\/p>\n<p>The two products <em>Dante Classico Olive Oil<\/em> &#8211; <em>n.1 in Italy among the olive oils as a single brand*<\/em> &#8211; and \u00a0<em>Dante Extra Virgin Olive Oil &#8220;100% Italian\u201d<\/em>\u00a0presented on the shelf a Special Edition Label, to celebrate the 700 years since Dante\u2019s death.<\/p>\n<p>Framing the QR Code, you can browse this page and find out more about the special link of our products with the Supreme Poet and on the initiatives of Olio Dante on social media.<\/p>\n<p>Bringin &#8220;<strong>poetry to the table<\/strong>&#8221; is the mission of Olio Dante: carefully select the raw materials; skillfully harmonize flavors, aromas and perfumes to offer a product that is balanced and refined in taste; make each meal a unique experience and thus bring a piece of Italy to the tables all over the world.<\/p>\n<h6><em>* NielsenIQ data Q2&#8217;24<\/em><\/h6>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;]\r\n\t\t<div\r\n\t\t\tclass=\"twentytwenty-container wb_vc_baic_container\"\r\n\t\t\tid=\"wb_before_after_2_1778777379\"\r\n\t\t\tdata-before-text = \"Before\"\r\n\t\t\tdata-after-text = \"After\"\r\n\t\t>\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"901\" src=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/02\/olio-dante-old500.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"olio dante - old\" srcset=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/02\/olio-dante-old500.jpg 500w, https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/02\/olio-dante-old500-166x300.jpg 166w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"900\" src=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/03\/olio-extravergine-oliva-italiano500.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"olio extravergine oliva italiano\" srcset=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/03\/olio-extravergine-oliva-italiano500.jpg 500w, https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/03\/olio-extravergine-oliva-italiano500-167x300.jpg 167w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\r\n<!--  -->\r\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1616515263862{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<blockquote><p>Salimmo s\u00f9, el primo e io secondo,<br \/>\ntanto ch&#8217;i&#8217; vidi de le cose belle<br \/>\nche porta &#8216;l ciel, per un pertugio tondo.<br \/>\nE quindi uscimmo a riveder le stelle.<\/p><\/blockquote>\n<p><strong>Canto XXXIV, Inferno, Divina Commedia<\/strong>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<blockquote><p>Sovra candido vel cinta d\u2019uliva<br \/>\ndonna m\u2019apparve, sotto verde manto<br \/>\nvestita di color di fiamma viva<\/p><\/blockquote>\n<p><strong>Canto XXX, Purgatorio, Divina Commedia <\/strong>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1682603730357{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#b0976d&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;TRADITION, INNOVATION AND ENVIRONMENT CARE&#8221; font_container=&#8221;tag:h2|font_size:36|text_align:left|color:%23576d28|line_height:44px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1682593245885{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]Now Dante olive oil product range is <strong>also available in the exclusive 100% recyclable PET packaging <\/strong>with <strong>the innovative <em>one touch <\/em>cap<\/strong>, in the traditional and unique 1 litre amphora bottle.<\/p>\n<p><strong>The advantages of PET and the innovative <em>one touch <\/em>cap:<\/strong>[\/vc_column_text]\n\t<div class=\"gg_list list_style_check   \">\n<ul>\n<li>PET ensures <strong>unbreakability<\/strong> and <strong>user-friendliness<\/strong><\/li>\n<li>PET is <strong>much lighter <\/strong>than glass<\/li>\n<li>The <strong>innovative cap<\/strong>, with <em>one touch <\/em>technology, is easy to open and is equipped with a non-drop spout. It is made of plastic material (LPDE 4), to be disposed of together with the bottle (PET 1)<\/li>\n<li>The dark color of the bottle guarantees the oil <strong>protection from light and oxidation<\/strong><\/li>\n<\/ul>\n<\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657511989{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_custom_heading text=&#8221;OUR CELEBRATIVE LABELS&#8221; font_container=&#8221;tag:h2|font_size:36|text_align:left|color:%23576d28|line_height:44px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1615543917159{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;55px&#8221;][vc_column_text]The two products <em>Dante Classico Olive Oil<\/em> &#8211; n.1 in Italy among the olive oils as a single brand* &#8211; and \u00a0<em>Dante Extra Virgin Olive Oil &#8220;100% Italian\u201d<\/em> will present on the shelf throughout the entire 2021 a Special Edition Label, to celebrate the 700 years since Dante\u2019s death.<\/p>\n<p>Framing the QR Code, you can browse this page and find out more about the special link of our products with the Supreme Poet and on the initiatives of Olio Dante on social media.<\/p>\n<p>&#8220;Poetry to the table&#8221; is the mission of Olio Dante: carefully select the raw materials; skillfully harmonize flavors, aromas and perfumes to offer a product that is balanced and refined in taste;\u00a0make each meal a unique experience and thus bring a piece of Italy to the tables all over the world.<\/p>\n<p><em>* Nielsen data FY\u201920<\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221; css=&#8221;.vc_custom_1614877721955{padding-top: 30px !important;}&#8221;]\r\n\t\t<div\r\n\t\t\tclass=\"twentytwenty-container wb_vc_baic_container\"\r\n\t\t\tid=\"wb_before_after_3_1778777379\"\r\n\t\t\tdata-before-text = \"Before\"\r\n\t\t\tdata-after-text = \"After\"\r\n\t\t>\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"901\" src=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/02\/olio-dante-old500.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"olio dante - old\" srcset=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/02\/olio-dante-old500.jpg 500w, https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/02\/olio-dante-old500-166x300.jpg 166w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"900\" src=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/03\/olio-extravergine-oliva-italiano500.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"olio extravergine oliva italiano\" srcset=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/03\/olio-extravergine-oliva-italiano500.jpg 500w, https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/03\/olio-extravergine-oliva-italiano500-167x300.jpg 167w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\r\n<!--  -->\r\n[\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221; css=&#8221;.vc_custom_1614878136667{margin-top: 60px !important;}&#8221;]\r\n\t\t<div\r\n\t\t\tclass=\"twentytwenty-container wb_vc_baic_container\"\r\n\t\t\tid=\"wb_before_after_4_1778777379\"\r\n\t\t\tdata-before-text = \"Before\"\r\n\t\t\tdata-after-text = \"After\"\r\n\t\t>\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"901\" src=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/02\/olio-dante-old500.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"olio dante - old\" srcset=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/02\/olio-dante-old500.jpg 500w, https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/02\/olio-dante-old500-166x300.jpg 166w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"900\" src=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/03\/olio-dante-classico500_n-1.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"olio dante classico 500\" srcset=\"https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/03\/olio-dante-classico500_n-1.jpg 500w, https:\/\/www.oliodante.com\/wp-content\/uploads\/2021\/03\/olio-dante-classico500_n-1-167x300.jpg 167w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t<\/div>\r\n<!--  -->\r\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1616515309266{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<blockquote><p>Salimmo s\u00f9, el primo e io secondo,<br \/>\ntanto ch&#8217;i&#8217; vidi de le cose belle<br \/>\nche porta &#8216;l ciel, per un pertugio tondo.<br \/>\nE quindi uscimmo a riveder le stelle.<\/p><\/blockquote>\n<p><strong>Canto XXXIV, Inferno, Divina Commedia<\/strong>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<blockquote><p>Sovra candido vel cinta d\u2019uliva<br \/>\ndonna m\u2019apparve, sotto verde manto<br \/>\nvestita di color di fiamma viva<\/p><\/blockquote>\n<p><strong>Canto XXX, Purgatorio, Divina Commedia <\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657511989{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#b0976d&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657519525{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;THE \u201cSPECIAL\u201d BOND BETWEEN OLIO DANTE AND THE SUPREME POET&#8221; font_container=&#8221;tag:h2|font_size:36|text_align:left|color:%23576d28|line_height:44px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1616665258328{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;55px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657519525{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]In <strong>1898<\/strong> the first oil shipments to <strong>North America, Argentina and Australia<\/strong> take place- countries in which the consistent flow of Italian emigrants generates a strong demand for national food products \u2013\u00a0 and Giacomo Costa has a very ambitious vision: bring a piece of Italy into kitchens around the world.<\/p>\n<p>Among the various Italian products, the most requested is <strong>the oil, an essential food for Italian cuisine<\/strong>, not yet widespread in the Americas replaced by animal and vegetable fats such as butter and margarine.<\/p>\n<p>When Eugenio, one of the sons of Giacomo Costa, undertakes the first trip to North America with the aim of consolidating the sales network, he discovers a surprising news: the Americans identify the name Costa more with the Portuguese than with the Italians, and it is therefore appropriate to change the brand because &#8220;the reference to Italy must be easy and immediate&#8221;.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<em>In the picture: advertising poster (June 1928).<\/em><\/p>\n<p><em>In those years Dante oil was packed only in cans (packaging more suitable for export). In this manifesto appears the year 1849 as the beginning of the activity of the Costa family in the field of food oils.<\/em>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;5334&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5205&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657511989{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657519525{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5148&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>The idea of giving the name Dante to the oil exported was born to offer to the Italians a product that, in the collective imagination, recalled the homeland and that was associated directly to Italy, just like the Supreme Poet.<\/strong> As early as 1904, Olio Dante is so well known in America that he receives his first <strong>Grand Gold Medal<\/strong> as the best product at the Saint Louis Exposition, followed by the second medal in 1915 in San Francisco and the third in 1935 in Brussels.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<em>In the picture: Certificate of awarding of the Gold Medal to Costa company for the olive oil, on the occasion of the 1915 San Francisco International Exposition for the celebration of the opening of the Panama Canal<\/em><\/p>\n<p><em>\u00a0<\/em>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;5329&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657511989{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657519525{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>The choice of the name is so fruitful that someone tries to immediately follow the wake of the success.<\/strong><\/p>\n<p>The Spanish market the \u201cBeatrice\u201d oil with an identical brand in which the aquiline profile of the author of the Divine Comedy is replaced by the kind one of his muse.<\/p>\n<p>In the advertising field the Costa are at the forefront, the ads on the newspapers are refined both in the graphic setting and in the color realization, using sometimes the masterpieces of Italian and Flemish art.<\/p>\n<p>They are among the first, in 1928, to sign contracts with the \u201cEiar Company\u201d for radio announcements, paid 2 liras per word and broadcast by Radio Italiana.<\/p>\n<p>Then, they instruct a designer to create the character Dantina, a little girl with a short dress, a bow in the hair and baby shoes.<\/p>\n<p>The first advertisements on the pages of &#8220;Le Vie d&#8217;Italia&#8221;, the historic magazine of the Italian Touring Club, date back to 1933.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<em>In the picture: a rhyme of &#8220;Dantina&#8221; (1933, partial reproduction).<\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5159&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1616515322564{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<blockquote><p>fatti non foste a viver come bruti,<br \/>\nma per seguir virtute e canoscenza.<\/p><\/blockquote>\n<p><strong>Canto XXVI, Inferno, Divina Commedia<\/strong>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<blockquote><p>A l\u2019alta fantasia qui manc\u00f2 possa;<br \/>\nma gi\u00e0 volgeva il mio disio e \u2018l velle,<br \/>\ns\u00ec come rota ch\u2019igualmente \u00e8 mossa,<br \/>\nl\u2019amor che move il sole e l\u2019altre stelle<\/p><\/blockquote>\n<p><strong>Canto XXXIII, Paradiso, Divina Commedia<\/strong>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1616515332091{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<blockquote><p>fatti non foste a viver come bruti,<br \/>\nma per seguir virtute e canoscenza.<\/p><\/blockquote>\n<p><strong>Canto XXVI, Inferno, Divina Commedia<\/strong>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<blockquote><p>A l\u2019alta fantasia qui manc\u00f2 possa;<br \/>\nma gi\u00e0 volgeva il mio disio e \u2018l velle,<br \/>\ns\u00ec come rota ch\u2019igualmente \u00e8 mossa,<br \/>\nl\u2019amor che move il sole e l\u2019altre stelle<\/p><\/blockquote>\n<p><strong>Canto XXXIII, Paradiso, Divina Commedia<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657511989{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#b0976d&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657519525{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;PHOTO GALLERY&#8221; font_container=&#8221;tag:h2|font_size:36|text_align:left|color:%23576d28|line_height:44px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1615544310560{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657519525{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5201&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221; css=&#8221;.vc_custom_1615220267493{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>Giacomo Costa fu Andrea \u2013 Company\u2019s founder<\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5150&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221; css=&#8221;.vc_custom_1615285498421{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>Costa Oil Exhibition (late 1800s)<\/em>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5156&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221; css=&#8221;.vc_custom_1615220878523{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>1930s. Milan\u2019s tram<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657519525{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5197&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221; css=&#8221;.vc_custom_1615220885230{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>Cans Exhibition of Dante oil on the seafront of Corso Italia in Genoa (1933)<\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5195&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221; css=&#8221;.vc_custom_1615220891303{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>Company van (1930s)<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657519525{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5256&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221; css=&#8221;.vc_custom_1615220898526{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>Advertisement on the Touring Club d&#8217;Italia magazine cover &#8220;Le Vie d&#8217;Italia&#8221; (May 1933)<\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5258&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221; css=&#8221;.vc_custom_1615220907470{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>The advertising messages accompanying the Flemish painters\u2019works of the 1600s and the 1700s: in this case a combination between Olio Dante and the painting &#8220;La Cucina&#8221; by the Flemish David Teniers (February 1938)<\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5260&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221; css=&#8221;.vc_custom_1615220920856{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>It was entrusted to the painter Pietro Dodero (one of the most significant Ligurian painters of the first half of the twentieth century) the realization of several sketches that illustrate the collection and processing of olives. Here the sketch represents an old Ligurian oil mill, published on &#8220;Il Corriere della Sera&#8221; on May 15, 1954<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657519525{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5201&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1615220796020{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>Giacomo Costa fu Andrea \u2013 Company\u2019s founder<\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5150&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1615285614690{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>Costa Oil Exhibition (late 1800s)<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657519525{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5156&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1615219305029{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>1930s. Milan\u2019s tram<\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5197&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1615219494528{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>Cans Exhibition of Dante oil on the seafront of Corso Italia in Genoa (1933)<\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5195&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1615219517405{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>Company van (1930s)<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1613657519525{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5256&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1615219689847{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>Advertisement on the Touring Club d&#8217;Italia magazine cover &#8220;Le Vie d&#8217;Italia&#8221; (May 1933)<\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5258&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1615219768489{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>The advertising messages accompanying the Flemish painters\u2019works of the 1600s and the 1700s: in this case a combination between Olio Dante and the painting &#8220;La Cucina&#8221; by the Flemish David Teniers (February 1938)<\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;25px&#8221;][vc_single_image image=&#8221;5260&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1615219938946{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]<em>It was entrusted to the painter Pietro Dodero (one of the most significant Ligurian painters of the first half of the twentieth century) the realization of several sketches that illustrate the collection and processing of olives. Here the sketch represents an old Ligurian oil mill, published on &#8220;Il Corriere della Sera&#8221; on May 15, 1954<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1615221482344{margin-top: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;25px&#8221;][vc_custom_heading text=&#8221;Thanks to the Costa Family for the kind permission of the images, taken from the book &#8220;I Costa. Storia di una famiglia e di un\u2019impresa\u201d (E. 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Canto XXI, Paradiso,<br class=\"read-more-spacer\"> <a class=\"more-link\" href=\"https:\/\/www.oliodante.com\/en\/poetry-to-the-table\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5305","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Poetry to the table - Olio Dante<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poetry to the table - Olio Dante\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1616515409773{margin-top: 0px !important;margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1616404263959{margin-top: 0px !important;margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5281&#8243; img_size=&#8221;full&#8221;][vc_column_text] Cos\u00ec ricominciommi il terzo sermo; e poi, contin\u00fcando, disse: \u00abQuivi al servigio di Dio mi fe&#8217; s\u00ec fermo, che pur con cibi di liquor d&#8217;ulivi lievemente passava caldi e geli, contento ne&#8217; pensier contemplativi. 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